Currently, more than 70% of Brazilians use your company the internet regularly. What does this mean? That your customers are online – and your brand needs to be too.
What is digital marketing?
Marketing, a strategy present in every process and effort a company makes to sell more, gained a new dimension with the emergence of the internet.
Faced with a population that spends most of its time online, traditional marketing was not enough: efforts in the digital environment also needed to exist.
Want to know how to incorporate Digital Marketing into your company and increase your sales? Check it out:
Digital marketing in practice
First of all, it is important to understand that simply having an online presence is not digital marketing. After all, this may guarantee visibility and engagement country wise email marketing list for your brand, but it is useless if, at the end of the process, the customer chooses your competitor.
To really increase your company’s sales, you need to understand that the consumer is part of a sales funnel and that your brand will need to approach them correctly at each stage.
The sales funnel is defined as a consumption model that demonstrates the path that the consumer must follow until purchasing a product/service. It is divided into 3 stages that represent how close the customer is to actually buying:
Top of the funnel: where visitors are attracted to be converted into leads (people who have already shown interest in consuming your product);
Middle of the funnel: created to educate these target companies with large budgets leads about the advantages of purchasing your product/service;
Bottom of the funnel: stage where leads are ready to become real customers of your company.
Based on this, can you understand why it is necessary to know how to approach the customer at each stage to improve the assertiveness of your campaigns?
Personas: learn how to define your ideal consumer
To communicate effectively with a customer in the digital world, you first need to know who they are. And we’re not talking about assuming an age, gender or generic saudi phone number characteristics, you know? We’re talking about really knowing the consumer.
Defining personas is an essential tool for your Digital Marketing. It is responsible for defining a semi-fictional character. That represents your company’s ideal consumer and serves to create content. That speaks directly to them.
Very different from creating a target audience. Creating a persona involves personal characteristics. Habits, tastes and interests. Typically, the information used to create them is.
