Set up. What level of . Effort is required to launch this channel (e.G., creative, copy, . Testing framework)? Does it . Require other internal departments or bringing on an agency?Initial financial investment. . Between the creative . Cost and minimum ad buy, what level of financial investment is required . For the . Initial test?Competition. Are your main competitors running media on this platform? I’d generally . Consider . This a good thing—if competitors are in the space, it likely means they’re seeing .
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Decent results and that the audience you’re after is on that platform.Tracking capabilities. Does the . . Platform have sophisticated tracking capabilities? How granular can you get in targeting? How well . Can . You trust the attribution? Learning period. What is the expected wait period to . Start seeing . Results or early data (e.G., days, weeks, months)?Ad platform prioritization templatehere’s a . Template you can . Use to prioritize your ad platforms based on these criteria. Make .
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A copy, and adapt . It to your needs, adding shop or removing criteria and ad . Platforms as necessary. Or continue . Reading to learn how it works.Ad platform prioritization templateto . Orient you to the spreadsheet:each row . Corresponds to an ad platform. I’ve tried to . Be exhaustive here, which means there will . Be some rows you can flat-out delete . Because they won’t apply to you.Each column corresponds . To a criterion. I’ve included the .
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Seven criteria listed above, but you can add or . Remove based on what you . Want to consider. The final column is for notes. I called . It find out what you need to do to get a business license creative fit . Notes, but you can use it for whatever purpose you want. It’s . Always good . To have a spot for some qualitative thoughts when everything else is numbers-based.For . Each . Ad platform, you’ll rate each criterion out of in this template, you can choose . . From five options: , , , , , or , where means it’s not a .
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. Good fit at all, and means it’s exactly betting email list what you’re looking for.It’s not incredibly . Nuanced . (what if something is ?!), but this isn’t a perfect science, so I’d . Recommend sticking . With broad strokes. But if you cannot bring yourself to not be . Super specific, you . Can remove the data validation from those cells and just put . Whatever number you want . In there. To do that, highlight the cells with dropdown . Arrows in them, and click .
