This year’s Carnival is approaching – and many companies are considering the date in their integrated digital marketing calendar for special lead generation and sales actions.
In both digital marketing and business, timing is everything. And the two pillars of timing in integrated digital marketing are frequency and consistency.
The most valuable tool in an digital marketing arsenal is something
That helps define the right time for each action, ensures its frequency and, most importantly, its communication consistency.
This tool is the integrated digital marketing calendar. Learn how to use this tool correctly to get the right results this year .
Why does your business an digital marketing calendar?
No digital marketing team or agency should laos telegram data start their day wondering what to post on their social media or which email to send that day.
You need to be planning today what will be one, three or even six months in advance.
Actions like the Burger King commercial in one of the presidential debates on TV . Without an integrated digital marketing calendar to plan your year, down to the week and day, it can be impossible to be ready to buzz – and new business – for your brand.
Planning and Creating Your Integrated Digital Marketing Calendar
Every business has some kind of what to look for when choosing seasonality. For example, retail businesses find more revenue opportunities between October and December.
Software or SaaS companies tend to have low demand at the beginning of the year, but see peaks at the end of calendar quarters.
You might consider building your integrated
Digital marketing calendar around these events, or around a specific event that really drives your business, like an annual trade show or conference.
Once you identify these seasonal events or ba leads patterns, build your calendar around them.
Additionally, for social media, your business can
Engage your audience by sharing content to certain calendar events, such as holidays or dates like Back to School or Breast Cancer Awareness Month.
Take a deep dive into your brand’s annual sales cycle, plan your marketing around it, and build a backward-looking timeline on the time it takes to produce, approve, and launch each campaign or piece of content.
Give this strategy a try: you may be
At how quickly your digital marketing calendar fills up. And you may even see where gaps can be filled.
