That question is inevitable for anyone who gets involved with blogging .
Whether it’s personal, corporate, business, entertainment, marketing … no matter the topic, you’ll always reach the point where you don’t know what else to post.
It’s easy to start, of course, but maintaining the same frequency of publication as always or increasing it to reach more traffic can be complicated.
And we know how important frequency is, right?
Thinking about that problem you have, today I bring you a list to be your weapon against creative block and lack of new topics.
Check out 58 types of posts below that you can put on your blog and ensure the success of your online presence and content marketing campaigns !
58 types of posts for your blog
The idea of this list is to be of great help to your blog and make your life easier when creating your editorial calendar .
Of course, not all types of posts will fit all blog styles, so it’s up to you to decide which ones best fit your personal profile and your digital marketing strategy .
Without further delay, let’s get started with this great list!
Be useful
This first series of posts helps you win over your persona by solving a problem for them, and even better, it can promote your company as a great authority in the market.
1. List Posts
This is one of the most common types of blog posts. And they are not everywhere by chance.
These types of posts tend to work very well and generate great engagement with the public. They also have enormous viral potential.
It can be a list of books, tools , events, etc. Anything that is relevant to your market and your audience.
One tip is to try to make long lists with numbers that are not exact.
Lists like this tend to generate more clicks!
2. “How to” posts
One type of post that generates a lot of engagement, and obviously helps you a lot, is how-to posts.
How to use a tool, how to run a digital marketing campaign, how to create content that delivers results, how to make a Kitkat cake with Nutella, etc.
The possibilities are great and the idea is to help and educate the reader. Using images, video and audio are important tools that can facilitate the readers’ understanding of this type of publication.
For inspiration, check out some of our posts on this model:
– How to create a Fanpage
– How to create a brand
3. Success story
Success stories, also known as case studies, generate enormous value for you as a person.
You can show in practice what you do and how it works very well, confirming your authority on a certain matter.
Provide details, present results and your position.
A case study carries a higher perceived value than regular blog content or even videos.
4. Problem/Solution Publication
That type of post is relatively simple to make and is quite effective.
The name is already self-explanatory and you can divide it into two parts:
– Present a problem for yourself
– Present the solution to that problem
When you know your audience’s difficulties and present that problem to them as a solution, you will generate a great connection with them.
You can anticipate and present a problem that they don’t even know they have, and then present a solution. That solution won’t necessarily be your product or service.
5. Checklist
Another publication that is very popular is the Checklist.
A post where you will show a list of duties to be carried out in the best possible way.
We have here on the blog, an SEO checklist for example.
People like this type of post because they are easy to digest and understand. On top of that, the checklist can be viewed whenever someone is going to make a blog post, for example.
Think about yourself and the kind of lists you can make for them!
6. Publication of research
This is a type of post that can be put together by your team and present something unique to your audience.
Conducting your own searches will give your brand tremendous authority.
Of course, research for a publication doesn’t need to be huge, but it does require unpublished data that is important to your audience.
7. The definitive guide
Another publication that is often seen around are the definitive guides.
They are extremely complete and explanatory publications, which should give the reader sufficient understanding of what is addressed.
An important factor is that although it is very common, not every “definitive guide” that you find out there is so complete.
Don’t call it a definitive guide or “everything you need to know” if you’re not really going to present an absolutely complete publication for your reader.
A good example of a truly comprehensive guide is our guide to content production!
8. Publication of definition
This post is very important for your niche market. It is educational content that presents some terms and aspects of your market .
These can be more technical posts, about more specific terms and factors, and others that are simpler, to educate people who are just getting to know you.
In our blog we have some examples such as “ What is creativity ” and “ What is digital marketing ”
9. Glossaries
Glossaries are important posts and resemble publications by definition, however in a single post, you need to give the concepts of all the most important terms for a specific niche or topic.
It is clear that you do not need to give all the details of each term, just a definition and you can take advantage of this to link to other more complete publications on that subject.
10. Publication series
The series of posts is an interesting strategy that can be adopted for your blog.
Take an important topic and break it down into a variety of different pieces of content by making a series.
You can have a series of 3 posts about SEO, for example.
11. Publication of statistics
Just like publishing research, publishing statistics works best when they are purchased by your own company. In the end, they give greater authority.
Additionally, you can make a post compiling statistics, giving due credit to other companies, taking important data for your niche.
12. FAQ
You’ve probably heard the English expression: Frequently Asked Questions .
Obviously, this type of publication consists of compiling the main questions and doubts of your clients and answering them through content.
13. SAQ
SAQ is a close cousin of FAQ, which stands for Should Ask Questions.
Here you will present readers with the top questions they should be asking, but aren’t.
Be human
Humanizing your company can bring a greater emotional connection with your audience.
14. Motivational posts
Posts that inspire your readers will generate a huge connection with your audience, bringing your brand closer to your readers.
Some of the most successful content on the Internet doesn’t need to be informative or entertaining, it just needs to inspire people.
These can be stories of success, overcoming or inspirational quotes, among others.
15. Publications for holidays
For many blogs and businesses, the holidays may just be a day off, but for you it can be an opportunity.
You can use a specific date to create a post related to that holiday. Another type of post that generates a connection with the public.
Christmas, revolution, independence are some of the dates on which you can create a post, of course, without running away from your niche or your personal interest. Never do anything just for the sake of it.
16. Let your guard down
These types of posts also create a great connection with your audience and show that you are human too.
This consists of telling a personal and profound experience, in which the public can get involved and relate to it.
They don’t necessarily have to be stories with happy endings or great success stories, but they must have a sincere and emotional side, bringing connection and inspiration to the reader.
17. Behind the scenes
These posts work best if you have a loyal audience that generally follows your brand through your content.
In them, you will open the doors of your company to show a little about how your creation and publication process works.
18. Off Topic
Content that is outside the scope of your main audience, but that you can create and captivate them. This type of publication can be very risky, however, it has great potential to go viral.
Imagine going into Content Marketing and seeing a post about Pokémon Go . Even a piece of content talking about sexism.
It is a risky maneuver, but if used well, it can be positive for your company.
19. Personal opinion
This style will depend a lot on your audience. If you think it is relevant, it can be a good alternative.
The idea is to show a more human side and express your anger or passion about something.
Obviously the subject needs to be relevant to your audience!
Promotional
These types of posts can work very well depending on your niche and what your business sells. It’s all about using your blog in a promotional way.
20. Comparative publication
The idea here is to make posts comparing your product or service with the competition in the market.
For example, in a matter that concerns us here on our blog, it would be to make a comparison between content marketing and advertising .
However, to make this type of content more relevant, it is sometimes interesting to present some cases in which your product is NOT the best option.
21. Presentations
It consists of publishing presentations made by your company’s collaborators that may be relevant to the public.
For example, Peçanha, our founder, gives a class on a specific tool for the company’s staff, we can record it and publish it, or transcribe it for the blog.
22. Showcase
Use your blog as a way to present something, a project that your company has successfully completed.
Present the process of how it was done and the results achieved.
Your company successfully implemented a software, improved traffic with a strategy, developed a new feature for a product – whatever is relevant to your audience, present it to them.
23. Income Report
Open the books and tell your audience a little about your company’s revenue.
Talk a little about what the company has saved, show how it uses that money, new investments, how much a strategy has brought, etc.
24. Company Updates
Show the public who your company’s new employees are, the new physical location, what new contracts you have signed, what big client came in, among other things.
Make the customer feel part of the company!
25. Product Updates
Similar to the previous post, product updates introduce new features to your product or even the development of a new one.
If you have a loyal audience for your product, this will generate great engagement.
26. Tips for your product
You know that a sale doesn’t end after payment for your product, right?
Good after-sales service is essential for a company’s success. And this type of post will be a great help!
From this, you will be able to give advice so that the client uses your product in the best possible way, in this way he will achieve the best results and continue to be a loyal consumer of your company.
27. The best of…
This is a type of post that I personally like a lot. Here, you will present what you consider to be the best posts on your blog.
A retrospective at the end of the year, for example.
Entertain
Creating posts that are fun and entertaining can be a huge differentiator for your audience. In addition to generating connection, it builds reader loyalty to your blog and can differentiate you in a crowded market.
Posts that entertain also tend to generate better engagement.
28. Publish a Storytelling
In this type of publication, you can tell stories that are relevant and interesting to your audience.
It can be just one piece of content or a series of them.
It can also be a true story, a fictional story that is realistic and relevant to the audience, or even a fantasy that somehow brings something new to your market.
Learn more about storytelling in this link: Storytelling in content marketing
29. Satirical publication
Who doesn’t love a good satire? A little humor never hurts any blog.
You can make a post like this by being quite ironic or exaggerating something quite a bit.
This type of content works quite well with politics and sports.
30. Post with Memes
Memes are that type of simple content, an image that goes viral and transforms over time.
You can create your own memes or explore existing ones.
31. Parody
This is a risky type of post and needs to be done right.
The idea is to parody a celebrity in your market, reproducing something that they would do, with a lot of exaggeration and without offending them, but in a way that your audience understands and enjoys.
32. Cartoons
Cartoons are a great way to entertain your audience.
You can make a series of posts playing on known problems and difficulties in your niche.
33. Strips and squares
They are very similar to cartoons and have great potential to go viral and entertain your audience.
They don’t have to be the most complex drawings, they can be simple strokes. The most important thing is that they have a good idea!
34. Movies and characters
Take advantage of the release dates of outstanding films and relate them to your market.
For example, here on the blog, we can use Star Wars, Deadpool, Batman Vs. Superman, Avengers, among others to teach about Content Marketing.
These types of posts entertain the public and generate engagement.
Of course, don’t do them for the sake of doing them and create content only if it would make some creative and new connection with your niche.
35. Idols
In addition to movies and characters, we also have celebrities.
Big music stars, for example, can be very well used for good content.
36. Personality quizzes
Personality quizzes can be a lot of fun and many people want to know their results.
They generate a lot of engagement and many shares.
Perfect timing
Perfect timing is key to standing out online. It’s one of the most assertive types of content that tends to generate great success.
And of course, they require a high level of commitment from the team.
37. Criticism
Giving reviews about new products on the market or about events that are taking place can be very useful for your company.
For these posts to work, you need to be very sincere. Wanting to praise everything can be detrimental to your credibility.
38. Coverage
Rather than criticizing, it is better to cover major events and happenings in your market.
Not everyone can attend some conferences slovenia mobile database or events, and your blog coverage can bring information that the audience was looking for.
39. News publications
It is essential here that you are in tune with the market.
Any update on Google or Facebook, for example. Be the first to talk about it. Even if another blog talks about it, you will be the main source.
Accompany and investigate closely the gringos, generally everything happens there first!
40. Identify trends
If you have market specialists in your company who have a talent for anticipating what will happen, use this to your advantage.
Anticipate the market and present your audience with the trends for the coming years.
41. Research Publication 2
This is a different search from the one we talked about earlier.
Here, you’ll pick a topic that’s important to your market and ask your audience about it. Through email, social media, and even corporate events.
Then, compile the responses and statistics you received and create a blog post about them.
Letting your audience engage with your blog is absolutely positive.
Getting your audience to interact and feel like they are part of you can put you one step ahead in your market.
42. Posting Questions
This post can be quite beneficial and well-crafted email marketing campaigns that capture the joy surprising for your audience.
Compile the best questions you’ve received in blog comments, on social media, or on forums and submit a post with those answers.
The doubt that one reader expressed may be the same as that of many others.
43. Posting responses
Only invest in this type of post if you have an audience that demonstrates potential for engagement.
This post consists of a very short article that raises a question or issue for your audience.
You won’t give the answer, but you will let your audience discuss and give you their feedback. They will be the ones who will put together the body of the text.
44. Challenge
Nothing better to generate engagement than a good challenge.
Think of something you can encourage in your audience and create something for them. This post will only propose that challenge.
This can generate great engagement and even go viral on social media, etc.
45. Knowledge Quiz
Knowledge quizzes are a great type of post for your blog. They generate a lot of engagement and are also helpful to the reader.
Quizzes can show the need for more preparation in some areas. Besides that, those who do well will always want to show and share their results with their friends.
46. Client showcase
This post is both promotional and engagement-generating .
This consists of presenting results from a client or from an incredible project that you do with a client and that brought great results for both parties.
Be controversial
These are publications that require greater caution and wisdom.
They can create a lot of buzz on your blog for a moment, but it takes a certain level of personal knowledge for it to work.
47. What if…
Here we see a post with enormous engagement potential and which can be quite controversial.
Try to speculate what might happen if…
This will depend on your talent and creativity to find a topic that is relevant to your audience and generates a healthy discussion.
48. Discussion post
Use your blog to present the argument betting email list for a debate.
Or create a post with your argument and someone who disagrees with you and let the public have their say.
You can do this with your partners or with your blog’s competitors.
