Content marketing is still a relatively new tactic for businesses looking to generate leads through web traffic. In fact, only 9% of marketers use it as a primary strategy. That is, only one in 10 organizations is using this method.
In this article, we show you the top 4 ways to use content marketing to grow your business. Let’s get started.
Create long-lasting content
Creating content that is relevant and interesting to your target audience is one of the best ways to grow your business.
Relevance refers to your content ’s ability to answer your audience’s questions and solve their problems. Interest refers to how uganda telegram data your content is—how much your audience will enjoy reading it. Both relevance and interest build trust. If the customer trusts you, they’re much more likely to engage with your content and be receptive to your promotions.
To build trust, your content must be accurate, comprehensive and up-to-date. Ask your customers about their concerns or what they would like to see on the blog through other channels such as social media. This will help you understand their views and find out which content is most appealing to them.
Using video content
Most people no longer read online content. Many prefer to consume video content accompanied by an attractive headline or a summary of the topic.
Take advantage of this opportunity to by julien tartarin and wilfried quality videos such as interviews, product presentations and webinars or seminars that you have. Your videos do not have to be professionally produced. In fact, the more natural they look, the better.
People love to be shown b2b phone list how businesses work. For example, you can include your audience in your company as part of your team, you can make videos of the inside of your company and allow them to meet the people behind your brand.
Writing blog posts
As you create your content, you’ll need to think about how you want it to flow. For example, if your blog is about sales and marketing, you could start your blog posts with a study of a relevant company in the industry and show with data what you’re explaining in the article.
You could then continue the article by talking about why it is important and how it relates to your audience. Blogs don’t have to be long. In fact, shorter ones are better. Long posts are more likely to be skipped than shorter ones. But they always have to be SEO- optimized , so that they serve you, not only to attract customers, but to rank you in the best search engines.
You can also use a blog to post tips, ideas, and quick guides. You can also post a blog post with some quick guides on how to use a product or service.
The podcast as a strategy
Podcasts are another great way to use content marketing to grow your business. Many people who are in the target audience for your products and services don’t have time to read articles or watch a 3-minute video. They are looking for ways to learn about new products and services and podcasts can be the solution.
Create short audio guides for some of your products or services if you have the time and it makes sense for your business. You can also make tutorials or guides that you publish as written content.
Audio guides are great because they are searchable and easy to listen to on the go. If you are looking for specific information, you can easily get it without having to read long, boring articles or whitepapers.
Conclusion
If you want to grow your business, you can use content marketing to build your audience and gain their trust. It doesn’t matter what business you’re in. You can use this type of marketing strategy to grow your company.
Remember that content marketing creates lasting connections with your audience. It’s a strategy that can help you create brand advocates who will be happy to spread the word about your brand. Now that you know how to use content marketing to grow your business, it’s time to get started.
If you want further advice on your marketing plan and help to carry it out with guarantees, contact Give2Get and we will choose for you the strategies that best fit your objectives and needs.