Why should I ask for a bigger email marketing budget?

What’s amazing about email is it’s a full-spectrum technology. You can use it for customer acquisition, retention and loyalty, education, reactivation, transactional purposes, and general communication with subscribers.  along the entire customer journey. It’s hard to say no to budgeting for something like that.

Keep in mind that because you don’t need a big budget to make things work, scrappiness in email marketing goes a long way. However, it’s also true that bigger email marketing budgets help you achieve even more, especially when you’ve got a plan.

Wrapping up

When you do invest in email, make sure you protect that investment. An  that lets you test and optimize campaigns before you hit send makes a ton of sense. Email on Acid provides a suite of pre-deployment tools that ensures you deliver perfection every time. That includes  Malaysia Business Email List email previews on over 90 clients and devices, as well as spell check, URL validation, help, and  tools.

Get extra advice from six other marketing thought leaders in our eBook,

This article was updated on October 10, 2022. It was first published in December of 2020.