Facebook Ads Manager, unlike the advertising account in the Instagram mobile app, has a wider range of tools. In this article, we will look at what errors you can encounter when launching advertising on Instagram through the Facebook advertising account.
Mistake 1. Not setting clear goals
The first step to success in any marketing campaign is to phone number library have a measurable goal. Without a clear idea of the goal, it is impossible to develop the right strategy.
When it comes to Instagram, it would be better if you developed two separate strategies: one for advertising campaigns, and the other for maintaining an Instagram profile (the focus of this strategy is on content).
Understanding your goals before launching a campaign will help you accurately measure its effectiveness.
How to Develop a Promotion Strategy
- Identify the challenges that the business currently faces: increasing profits, promoting a new product, entering a new market, and so on.
- Based on these business goals, define your marketing goals and create an action plan. What do you want to get from advertising: traffic, leads, video views, etc. Depending on your choice, the platform’s algorithms will show ads to the audience that is most likely to respond to them. If you choose the “Video views” goal, the platform will show the ad to those people who interact with videos more often.
- Set KPIs: Constantly tracking key metrics will help you not using all the platform’s features optimize your campaign for maximum effectiveness.
Mistake 2: Focusing only on sales pitches
“Buy”, “sale”, “free shipping”. Overly promotional messages can scare away users. Successful brands share their views, mission, publish high-quality photos and videos, and interact with the audience in their campaigns and posts.
Back in November 2014, Facebook announced a european union phone number significant reduction in organic reach for ads. To be successful, it is important to use ads not only to directly sell, but also to try to tell a story that viewers can connect to. Establishing this connection is important for attracting potential customers who can later turn into regular and loyal customers.
Consider creating ads that build trust, share your success stories, testimonials from satisfied customers, victories and positive changes in the company.
Advertising can bring new subscribers to your profile. And here it will be important to aim not only at attracting but also at retaining subscribers in the future.
SCAN-Interfax is a good example of how to use advertising not only for direct sales, but also to engage the audience through master classes and events, their own university programs, information articles and case studies from clients. These are the methods they use to build trust in themselves.
